SYLACAUGA, Ala. – RadioAlabama’s 98.3 Fox FM has designated this month as “Rocktober” and, building on the Sylacauga Rocks fad, will be placing a total of 98 rocks around the listening area over the next three weeks.
Each rock is numbered and has a cash value if the person who finds it is listening and responds via a text message sequence when the number is announced.
Rocks are worth $1,000, $500, $250, $100, $50, or $25 with a total of $11,625 available for award. Three of the rocks are worth $1,000 each.
“Several times each day, 98.3 Fox FM will announce one of the rock’s numbers and the amount to be awarded to the person who presents that rock,” said Michael Brannon, RadioAlabama’s Executive Vice President. “The hopeful winner will have 20 minutes after hearing the matching number to text us, then follow validation instructions to get the cash.”
The promotion will run from Monday, Oct. 9, through Friday, Oct. 27. At least 30 numbered rocks with 98.3 Fox FM logos will be placed in the station’s primary coverage area each week.
98.3 Fox FM is one of the six local and regional radio signals and four on-air brands in Marble City Media’s RadioAlabama group, which also operates SylacaugaNews.com. Collectively, the group’s signals reach into parts of more than 20 Alabama counties blanketing East Central Alabama. The regional 98.3 Fox FM launched earlier this year.
“We think this is a great way to building more listenership and awareness — and reward our listeners for their loyalty,” Brannon added.
Full contest rules are being announced on-air and are posted on WFXO.fm.
Lee Perryman for SylacaugaNews.com | © 2017, SylacaugaNews.com/Marble City Media LLC. All Rights Reserved.