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[WATCH] Blue Bell releases new Strawberry Toaster Pastry flavor, in stores now

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SYLACAUGA, Ala. – Blue Bell Creameries has unveiled its newest flavor, Strawberry Toaster Pastry, inspired by a classic breakfast treat.

Available in pint-sized cartons, the flavor combines creamy vanilla ice cream with strawberry pastry pieces, colorful confetti sprinkles, and swirls of strawberry sauce and white icing.

“Our new Strawberry Toaster Pastry will wake up your taste buds,” said Joe Robertson, Blue Bell’s executive director of advertising and marketing. “We have combined so many delicious flavors in a pint-sized carton. The smooth vanilla ice cream and strawberry sauce complement the pastry pieces perfectly. The confetti pieces and icing swirl add a subtle sweetness to every bite.”

The limited-edition flavor debuted just over a week before National Ice Cream for Breakfast Day on Saturday, Feb. 1.

Additionally, Blue Bell’s popular Tin Roof flavor, featuring vanilla ice cream, chocolate sundae sauce, and dark chocolate-coated peanuts, is now available in half-gallon sizes.

Both flavors are available at stores nationwide.

In the video below, you can watch RadioAlabama’s Alex Baumann try the new flavor with Blue Bell’s Perry Davison.


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