[WATCH] Blue Bell debuts Brookie À La Mode flavor, expands lineup with high-protein PRO pints

SYLACAUGA, Ala. – Blue Bell Creameries unveiled a new ice cream flavor, Brookie À La Mode, this week, marking its second release of the year following February’s Honey Vanilla debut.

Blue Bell introduced Brookie À La Mode ice cream on Thursday, March 26. It’s a mashup inspired by the popular “brookie,” a dessert that combines brownies and chocolate chip cookies.

Brookie À La Mode features brown sugar ice cream packed with chunks of chewy brownies and soft chocolate chip cookie pieces, delivering what the company describes as multiple desserts in one.

“We enjoy finding new ways to top already delicious desserts,” said Sara Schramm, Blue Bell’s marketing brand manager. “Our new flavor starts with a delicious brown sugar ice cream, loaded with chunks of chewy brownies and soft chocolate chip cookies in every bite.”

The flavor is available in half-gallon and pint sizes for a limited time.

In addition, Blue Bell Creameries expanded its lineup even more in March with PRO pints, a high-protein dairy dessert offering up to 12 grams of protein per serving.

The PRO line comes in Chocolate, Coffee, Salted Caramel, Strawberry, and Vanilla, catering to consumers seeking indulgence with added nutritional benefits.

The company said the new products reflect efforts to balance classic flavors with innovation, as it to roll out seasonal and limited-time offerings across its distribution areas.

Consumers can expect Brookie À La Mode to remain on shelves while supplies last.

In the video below, RadioAlabama’s David McCurley and Blue Bell sales/operation manager Perry Davison talk about Blue Bell’s newest releases while David taste tests a sampling of Brookie À La Mode ice cream.