SYLACAUGA, Ala. – Sylacauga High School, Nichols-Lawson Middle, Indian Valley Elementary, and Pinecrest Elementary all received a graphics facelift heading into the 2022-23 school year.
Sylacauga City Schools (SCS) has unveiled their newly branded logos created to give each school a unique identity and unifying them with common imagery. With a focus on the “light of learning,” the logos represent a modern picture of students progressing from kindergarten to graduation.
“The discussion of updating our logos and branding our identity as Sylacauga City Schools came from a conversation last year during a leadership meeting with school administrators,” said SCS superintendent Dr. Michele Eller. “Each school had a separate logo, and although they were all beautiful designs, they didn’t relate to each other. The administrators felt this was a good time to create a fresh look as we move forward to educate our students in an ever-changing world.”
To guide the team through the branding process, communications director Kelley Wassermann and Eller turned to a Sylacauga High School graduate, Chelsey Strong, who is a professional marketer and owner of Muscadine Marketing. Strong gathered input from the administrative team and designed the “family” of logos that interrelate.
Wassermann explained, “As Sylacauga City Schools celebrates its 125th anniversary, this has been a great time to reflect on the impact our schools have had in the past as well as the impact in teaching today’s children.”
The district has released a video describing the imagery of each logo which is included below.
While each school is represented with its own unique design, all four school logos are combined in the district logo. Wassermann describes this as being “united by the unbroken circle of Sylacauga City Schools.”