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RadioAlabama partners with the Auburn Sports Network, bringing Auburn University sports to KiX 100.3 in Sylacauga


SYLACAUGA, Ala. – RadioAlabama is proud to announce that it will affiliate with the Auburn Sports Network to bring Sylacauga listeners Auburn University sports radio broadcasts starting this August on KiX 100.3.

Passionate Auburn sports fans in Sylacauga and throughout the KiX 100.3 signal range will have unprecedented access to their beloved Tigers’ live games and sports talk shows.

RadioAlabama’s coverage of Auburn athletics encompasses its Auburn family of networks as well.

Wings 94.3 will serve as the home for Auburn football games, men’s basketball games, and the weekly Tiger Talk show. Meanwhile, AU100 will air Auburn baseball and women’s basketball games. Additionally, ESPN 106.7 will regularly host the Auburn Sports Network’s broadcast team, coaches, and administrators from the university athletics department as guests.

“We are excited to bring the Auburn Tigers back home as flagship stations in the Auburn-Opelika area,” said Steve Witten, Vice President and Market Manager of Auburn Networks. “We deeply value the passionate Auburn fanbase and are committed to providing unparalleled coverage of Auburn University athletics.”

“The opportunity to rededicate our stations to Auburn University sports further strengthens our commitment to our listeners,” added Lee Perryman, RadioAlabama President and CEO. “We are also proudly affiliating with the Auburn Sports Network on KiX 100.3 in Sylacauga.”

The Auburn Sports Network’s kickoff is scheduled for Aug. 24 with the popular weekly radio show, Tiger Talk, airing on Thursday nights at 6:00 p.m. The first Auburn football broadcast is set for Saturday, Sept. 2, at 2:30 p.m. as the Tigers are set to host the UMass Minutemen in their season opener.

The Auburn Networks stations, along with KiX 100.3, are committed to carrying the broadcasts through at least the 2027-2028 athletic season.

Operating under the RadioAlabama brand, the Auburn-Opelika stations are comprised of Wings 94.3 (WGZZ), NewsTalk WANI 98.7/1400 (WANI/WGZZ-HD2), ESPN 106.7 (WGZZ-HD3), 96.3 WLEE (WGZZ-HD4), AU100 (WAUE), and Tiger Country 104.5 (WAUE-HD2). Additionally, KiX Country in Sylacauga (WYEA) is now part of the family. These stations, along with East Alabama Living and East Alabama Weddings magazines, have earned 64 awards for broadcast excellence from the Alabama Broadcasters Association. Notably, they have been home to Alabama’s Radio Station of the Year for 2009, 2016, and 2017.

For more information about this exciting affiliation and advertising opportunities, visit

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