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Hyundai enlists Amazon to bring car-buying Into the Digital Age

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Hyundai Motor Co. said it’s modernizing its retail operations with a “digital showroom” on Amazon.com that lets shoppers arrange test drives, check inventory, compare pricing and read owners’ reviews.

From Amazon’s Hyundai page, shoppers can click through to websites showing inventories at specific dealerships, plus see pricing details, including all available discounts and a three-day money-back guarantee.

“This collaboration with Amazon provides customers with the ability to learn about Hyundai vehicles in a way that matches their expectations for nearly every other type of purchase,” said Tim Maxwell, Hyundai’s senior group manager for digital marketing.

Hyundai began collaborating with Amazon in 2016 with “Prime Now, Drive Now,” an online program that allowed shoppers to book test drives. Using its Blue Link system, the Seoul-based company was the first mainstream automaker to connect its cars with homes using Amazon Echo and Alexa.

In expanding its ties with Hyundai, Amazon is positioning itself as more of a competitor to independent research sites such as Cars.com and Autotrader. The Korean automaker, meanwhile, is fighting a persistent slump in the U.S., where first-half sales fell 3.3 percent because of an aging and sedan-heavy lineup in a market clamoring for sport utility vehicles.

Hyundai started making the redesigned Santa Fe sport utility last month at its factory in Alabama, and the model is expected to start reaching dealerships soon.

This story via Alabama Newscenter.

John Lippert for Bloomberg | © 2018, alabamanewscenter.com


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