EDITORIAL: Strong work ethic & clean digital footprint are keys to success in the modern workplace

RadioAlabama prides itself on honesty, integrity, maintaining a strong ethical standard with advertisers, and in journalistic endeavors on air and online.

Recently, we encountered a situation with a now former employee regarding vulgar language and unprofessional social media comments contrary to written policy. For those who encountered it, we apologize for that lack of good judgment.

At the beginning of the year, I sent a company-wide memo reiterating certain internal policies and outlining administrative changes to foster a healthy work environment, increase productivity, and produce more efficient workflow across all platforms. When internal issues and deficiencies identified, an action plan is implemented, and appropriate steps are taken — a process many companies and managers follow.

Regardless of administrative reasons or actions, justification is not needed when results speak for themselves — results more than one individual observes.

Like him or not, Bill Belichick, head coach of the New England Patriots, has a very precise and effective mantra: “Do Your Job.” When someone is hired to do a job, the employee is expected to do that job to the best of their ability. Abiding by that code, we can all see why the Patriots have won five championships under Belichick.

That same applies in all aspects of life, especially when it comes to the workplace, both on and off the clock. Time management, effective communication, and eager-to-please attitudes drive productivity to endless possibilities.

When it comes to representing your employer — again, both on and off the job — common sense says you shouldn’t say or do anything in person, on air, and especially online that could compromise your integrity or objectivity, reflect badly on you or your company, or potentially jeopardize your employment. The internet does not forget, and it most especially does not forgive.

Having a strong work ethic and clean digital footprint are keys to success — not just for us, but for every successful person and company.

Michael Brannon is a former news and sports anchor from Mobile, Ala. and serves as RadioAlabama's Executive Vice President, Managing Editor & Director of Digital Projects & Strategy.

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