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Lee Brice

Coach Ken Carter speaks at Sylacauga City Schools Institute with unyielding message of possibility

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SYLACAUGA, Ala. – Coach Ken Carter, renowned for his transformative impact on education and sports, took center stage Tuesday morning, Aug. 8, at the Sylacauga City Schools’ Institute program.

The gathering, kicked off with Superintendent Dr. Michele Eller’s “All In: Mission Impossible” theme initiating the charge for the school year.

“Our educators are ready to rise to the challenge of ensuring each student receives a quality education,” said Eller. “We are all-in for the 2023-2024 school year.”

Coach Carter delivered an inspiring keynote speech to both faculty and student-athletes in the Sylacauga High School auditorium. His story gained global recognition through the 2005 film titled “Coach Carter,” starring Samuel L. Jackson. The movie portrayed Carter’s decision to suspend his undefeated basketball team from Richmond High School due to academic underachievement. His emphasis on academic excellence and character development struck a chord with educators and students alike.

“The energy and excitement in the room was contagious,” said Eller. “Everyone was fired up. I can’t wait to see what great things we accomplish as a result of this incredible event. We’ve come so far since my first year in 2021.”

The Institute session also featured the Indian Valley Elementary staff triumphing in the School Spirit competition against Pinecrest Elementary, Nichols-Lawson Middle, and Sylacauga High’s staff.

Also speaking at the Institute were community leaders such as First Baptist Church youth pastor Chris Theilacker and SCS Foundation members Lynn Hodges, John Parrish, and Laura Strickland.

Coach Carter took the stage shortly after 9:00 a.m., capturing the SCS faculty’s attention with his motivational insights and experiences.

The session culminated in Coach Carter engaging with the staff and student-athletes, capturing moments of inspiration and camaraderie.

As Sylacauga City Schools kick-started another academic year, Coach Carter’s impactful message remained a guiding light for educators and students embarking on their mission of growth and achievement and let everyone in attendance know that no mission is truly impossible.


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